SSF

SSF (or Svenska Stöldskyddsföreningen) is a Swedish non-profit organisation created to prevent burglaries, robberies and now (of course) online identity theft. With a simple AI-voice-changer someone can call you and sound exactly like your grandma, simply asking for a little help. Or some money. Or a password. But there’s an very analog answer to this increasingly technical reality. Have a code word. Ask “what’s our code word“ and if they don’t answer with (for example) Papaya, Cheddar or Beach Ball they’ve failed the test and you can hang up. This campaign aims to raise awareness for SSF as an organisation and to show that there’s an easy solution for this complex, slightly dystopian future we’re heading into.

We made a campaign site which auto-generated weird Swedish words in the headline – so you can find your own, unique, code word.