Sellpy
Sellpy is an online second-hand store. Pretty simple. And they have three key USPs they want to communicate clearly. They are environmentally friendly, there are a lot of unique clothes to be found and their service is very convenient. But saying that straight up can be, to be fare, kind of bland. So we came up with a concept which stated the three big questions in “once-upon-a-time“-manner but with an extremely simple solutions – shop at Selpie. Both USP-clear. And fun.
Three narratives, three answers, one place to shop.