Optima Planta

Optima Planta is cool. Very cool actually. A few engineers and entrepreneurs in Uppsala, Sweden, developed a semi-new method for growing plants and vegetables. By creating sort of a glass-box and watering the plants with humidity instead of regular watering techniques they where able to reduce the amount of water by 99% AND the plants grew better. Just like they do in space! They are now selling these inventive boxes to local grocery stores so everyone can grow their own cilantro, thyme or whatever they please. Genius? Genius.

We created a new brand for them. From logotype, to tone of voice, to communication.

Gallery of the project.