Globhe

If not packaged right, Globhe can seem quite complex. But the idea is quite simple – through Globhe you can order drone shots from anywhere in the world, just type in the place and you’ll get it delivered to you.

So in order to tell the world how easy it is to order drone data, we made the Globhe brand more straightforward and moved away from a traditionally technical viewpoint, towards being the simple, easy and smart choice. The new strategic direction was encapsulated in the make-shift tagline “Understand Wherever”. This, together with an identity refresh, a new website and movie-like ads created a coherent and strong brand – showing you how simple it could be.